1. Data protection explained
Data collection on our website
Who collects my data on this website?
The data processing on this website is carried out by the website operator. You can find their contact details in the legal notices of this website.
How do we collect your data?
On the one hand, your data is collected when you communicate it to us. This may be data that you enter in a contact form, for example.
Other data is automatically collected by our IT systems when you visit our website. This is mainly technical data (e.g. Internet browser, operating system or time of page visit). This data is collected automatically as soon as you visit our website.
What do we use your data for?
Part of the data is collected in order to ensure error-free provision of the website. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You have the right to request the correction, blocking or deletion of this data. You have the right of appeal to the competent supervisory authority.
Third-party analysis and tools
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is basically anonymous; the surfing behavior cannot be traced back to you. You may object to this analysis or prevent it by not using certain tools. Please find detailed information on this below.
2. General information on data protection
Here you will find information about the handling of your personal data when you visit our website. In order to provide the functions and services of our website, it is necessary that we collect personal data about you. Below we explain what data we collect about you, why this is necessary and what rights you have with regard to your data.
The data controller is:
The data controller responsible for the processing of personal data on this website is
Alpha Real Estate Holding GmbH
Phone: +49 621 432927.15
Legally required data protection officer:
For our company, we have appointed a data protection officer.
Phone: +49 6203 937128
3. Data collection on our website
Server log files
If you use this website without otherwise transmitting data to us, we collect technically necessary data, which is automatically transmitted to our server, including:
- IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access Status/HTTP Status Code
- The amount of data transferred in each case
- Website from which the request comes
- Browser type
- Language and version of the browser software
- Operating system and its interface
This is technically necessary in order to be able to display our website to you. The legal basis for the collection is Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the technically error-free display and optimization of its website - for this purpose, the technically necessary data is logged in log files on the server. We also use the data to ensure the security and stability of our website. This data is not combined with other data sources.
1) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard disk in the browser you use and through which certain information flows to the place that sets the cookie (here by us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.
a) This website uses the following types of cookies, the scope and functioning of which are explained below:
- Transient cookies (see b)
- Persistent cookies (see c).
b) Transient cookies are automatically deleted when you close your browser. This includes in particular session cookies. These store a so-called session ID, with which different requests of your browser can be assigned to the common session. This will allow your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.
c) Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.
3) You can configure your browser settings according to your wishes and, for example, refuse the acceptance of third party cookies or all cookies. Please note that you may not be able to use all functions of this website in this event.
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.
Hence, the processing of the data entered into the contact form occurs exclusively based on your consent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g. after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions – in particular retention periods.
4. Processing of unsolicited data
If you send us unrequested or unsolicited personal data (e.g. by e-mail), we process this data in accordance with the applicable data protection regulations. The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases, the processing is based on your consent (Article 6 (1) a GDPR) and/or on our legitimate interests (Article 6 (1) (f) GDPR).
5. Storage time
We process and store your data only as long as necessary for the purposes of processing or to comply with legal obligations. Your data will be blocked or deleted once the processing purpose has ceased. If, in addition, there are legal rights and/or obligations for storage, we block or delete your data upon expiry of the legal retention or statute of limitations periods.
6. Your rights
You have the following legal rights against us regarding your personal data:
1) Right to information
You have the right to request confirmation as to whether we process personal data concerning you. If this is the case, you have the right to information about this personal data as well as further information, e.g. the purposes of processing, the recipients and the planned duration of storage or the criteria for determining the duration.
2) Right to correction and completion
You have the right to request the correction of incorrect data without delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete data.
3) Right to deletion (“Right to be forgotten”)
You have a right of deletion, as far as the processing is not necessary. This is the case, for example, if your data is no longer necessary for the original purposes, if you have revoked your data protection declaration of consent or if the data was processed unlawfully.
4) Right to restriction of processing
You have the right to request that the processing of your personal data be restricted. You can contact us at any time at the address of Alpha Real Estate Holding GmbH given in section 2. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored with us, we usually need time to check this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
- If we no longer need your personal data for the purpose of processing, but you do need it to exercise, defend or assert legal claims, you have the right to request that the processing of your personal data be restricted instead of being deleted.
- If you raise an objection according to Art. 21 (1) GDPR, a consideration must be made between your and our interests. As long as it is not yet clear whose interests prevail, you have the right to demand that the processing of your personal data be restricted.
If you have restricted the processing of your personal data, this data may only be processed - apart from its storage - with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or on grounds of an important public interest of the European Union or a Member State.
5) Right to data portability
You have the right to receive the personal data concerning you in a structured, common and machine-readable format.
6) Right to objection
As the data subject, if the requirements of Art. 21 DSGVO are met, you have the right to object to the processing of certain personal data concerning you. You will find more detailed information on this in the following:
Right to objection to the collection of data in special cases and for direct advertising (Art. 21 DSGVO)
If your personal data is processed for direct advertising purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is associated with such direct advertising. If you object, your personal data will no longer be used for the purpose of direct advertising (objection according to Art. 21 (2) GDPR).
7) Right to revoke your consent under data protection law
You can revoke your consent to the processing of your personal data at any time with effect for the future. To do so, all you are required to do is sent us an informal notification via e-mail. However, this does not affect the legality of the processing until revocation.
8) Right of appeal
You may at any appeal to a data protection supervisory authority, in particular in the Member State of your habitual residence, place of work or place of suspected infringement, for example if you consider that the processing of personal data concerning you does not comply with data protection rules. The right of appeal is without prejudice to other administrative or judicial remedies.
Alpha Real Estate Holding GmbH is based in Mannheim. Our responsible supervisory authority is the following:
State Commissioner for Data Protection and Freedom of Information Baden-Württemberg
7. Disclosure of your data
A transfer of your data to third parties will only take place on the basis of legal permission or if you have consented to the transfer of data or if we are legally obliged to do so.
Within the framework of the regulations for commissioned processing (Art. 28 GDPR), we are entitled to commission third parties on the basis of a so-called “commissioned data processing agreement” with the processing of personal data. In this case the processing is carried out exclusively on our instructions and only for the purposes specified in the corresponding agreement for commissioned processing.
8. Analysis tools and advertising
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called cookies. Cookies are text files, which are stored on your computer and that enable an analysis of the use of the website by users. The information generated by cookies on your use of this website is usually transferred to a Google server in the United States, where it is stored.
The storage of Google Analytics cookies and the utilization of this analysis tool are based on Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both, the services offered online and the operator’s advertising activities.
On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
You do have the option to prevent the archiving of cookies by making pertinent changes to the settings of your browser software. However, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent. Moreover, you have the option prevent the recording of the data generated by the cookie and affiliated with your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objection to the recording of data
You have the option to prevent the recording of your data by Google Analytics by clicking on the following link. This will result in the placement of an opt out cookie, which prevents the recording of your data during future visits to this website:
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
Demographic parameters provided by Google Analytics
This website uses the function “demographic parameters” provided by Google Analytics. It makes it possible to generate reports providing information on the age, gender and interests of website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the recording of data.”
Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 month. For details please click the following link: https://support.google.com/analytics/answer/7667196?hl=de.
9. Plugins and tools
Google Web Fonts
This site uses so-called web fonts provided by Google to uniformly display fonts. The Google Fonts are installed locally. No connection is made to Google servers.